Unlocking Growth Opportunities for Tech and Telecom Leaders Amid Market Shifts and Changing Buyer Behavior
Interest rates are falling. Employment and GDP are beating expectations. Trade deals are accelerating. And in January 2026, the “Big Beautiful Bill” activates, unlocking incentives across infrastructure, digital modernization, broadband, data-centers, and domestic innovation. For tech and telecom companies , this isn’t just good macro-noise. It’s a rare, time-sensitive opportunity to win market share, shape enterprise spend, and lock in high-value contracts before the flood
3 days ago
Why Growth Transformations Fail and Strategies for Executive Teams to Succeed
Most transformations fail not because the strategy is wrong — but because the organization cannot execute it.
Nov 15
How 6sense’s 2025 Buyer Experience Report Validates Our 2026 GTM Predictions
When Lucrum Partners released our 2026 GTM Predictions, we framed the upcoming year around a simple but urgent message:
Growth in 2026 belongs to the prepared.
Nov 13
2026 GTM Predictions: The Year Growth Belongs to the Prepared
2026 will be remembered as the year the market rewarded the disciplined, signal-driven, and buyer-intelligent — and left behind the reactive, story-driven, and nostalgia-led.
This isn’t a market correction. It’s a capability correction.
Nov 2
Mastering the Modern Revenue Playbook to Drive Offensive Strategies
by Lucrum Partners As we move into sales kickoff season, revenue leaders face a clear crossroads: either they run their playbooks like modern offensive coordinators, studying the defense (buyers), audibling at the line, adapting the play mid-game, or they rely on familiar “best practices” that increasingly resemble last season’s Hail Mary: flashy, hopeful, but lacking precision. At Lucrum Partners, we’ve seen enough performance data to know which path wins. The New Buying Gam
Oct 30
Understanding the Impact of Executive Turnover on Sales Leadership Dynamics
The revolving door of executive sales leadership is spinning faster than most companies realize. CROs and VPs of Sales are burning out, being replaced, or walking away, not because they’ve lost their edge, but because the systems they’re asked to run are fundamentally misaligned with how growth actually happens today.In short, leadership churn is often the symptom. The underlying cause is a misfit between what leaders are accountable for and the systems they’ve inherited.
Oct 28
Turning the One Big Beautiful Bill into a Strategic Advantage for B2B Sales Teams
When landmark legislation passes, capital doesn’t just move, it accelerates toward new opportunity. The One Big Beautiful Bill Act (OBBBA) is doing exactly that.
It’s been hailed as one of the most consequential tax and capital investment bills in modern U.S. history. By expanding 100% first-year depreciation, R&D tax incentives, and qualified production property (QPP) expensing, the bill effectively reprograms corporate investment math.
Oct 20
Make GTM Execution Great Again
Across industries, B2B revenue leaders are feeling the pressure. Win rates are down. Customer experience is deteriorating. And buyer confidence, once predictable, is now scattered across bloated buying groups that can’t reach consensus.
Oct 15
Your 2026 GTM Plan Is Already Obsolete: Why Buyers, and AI, Now Run the Show
2026 is shaping up to be the year when traditional go-to-market (GTM) strategies finally collapse under their own weight. The funnels, lead-hand-offs, and stage-gated campaigns that once powered predictable growth are now failing to keep up with a new kind of market dynamic—where buyers are self-directed, AI curates the shortlist, and alignment is the only multiplier that matters.
Oct 6
Customer Trust: The Silent Killer of 2026 Revenue Plans
Do your clients really trust your teams—or are they staying out of convenience until a better option comes along?
It’s an uncomfortable question, but one every CEO needs to wrestle with before locking in a 2026 revenue plan
Oct 3
What Twisted Sister Can Teach CEOs About Conviction and Market Positioning
Too many CEOs today are still staring into the mirror, uncertain about what they want their firm to be in the market. They say, “We want to be viewed as a strategic partner”, but their go-to-market reality tells a different story. Instead of conviction, they drift in the sea of sameness.
Sep 25
Rethinking Revenue Strategies: Focus on Hiring High Predictors Over Firing Low Performers
High seller turnover and missed quotas are becoming the most frustrating constants for today’s GTM and revenue leaders. For many, every new quarter feels like déjà vu: underperformance, reactionary hiring, and another round of “performance management.”
But here’s the truth: If you’re tired of firing low performers, then stop hiring them.
Sep 9
Mastering the Transition from Feature Pitching to Strategic Solutions in B2B Leadership
Executives aren’t shopping for features. They’re hunting for partners who can help them diagnose growth constraints, de-risk big decisions, and move financial needles. Meanwhile, the buying landscape keeps shifting: buyers spend a sliver of their time with suppliers, most interactions happen in digital channels, and many decisions are shaped long before a seller is invited to the table.
Below is a practical playbook—grounded in current research—for transforming a product-f
Aug 27
Mastering the Role of Chief Sales Officers in 2025: Essential Strategies to Embrace and Eliminate
Chief Sales Officers (CSOs) are facing unprecedented pressure as they enter 2025. Gartner’s latest research shows that the role of the CSO is being redefined around one central imperative: improving sales productivity. But productivity isn’t just about doing more with less, it’s about designing a sales system that can thrive in uncertainty, adapt to rapid change, and stay unified around the customer.
Aug 21
Why Software Development Firms Face Challenges in Generating New Revenue
Over the past decade, software development firms roared forward—first fueled by pre‑COVID digital transformation, then accelerated by...
Jul 29
From Legacy to Lethal: How Old Sales Training Models Sabotage GTM Success”
For decades, sales training programs have promised to equip reps with the skills needed to hit quota and close deals faster. But in 2025, the very frameworks that once accelerated growth are now slowing it down. The traditional, static sales training model is failing. And it’s time we admit it.
Jul 18
Changing the Game Not Just Playing It: Insights from my own AI Agent.
I recently asked ChatGBT the following question. "With all the data you have collected about me, tell me who I am at my core and don't sugarcoat your response." Here's what I received back.........
There’s a difference between doing the work and building something that actually works. Between presenting the right slides and solving the real problem. Between showing activity and delivering impact.
Jul 13
Transforming B2B Organizations by Embracing Buyer-Informed Decision Science
Today’s B2B buyers navigate a radically different decision journey. Digital touchpoints abound—research is done online, peers shape opinions through communities, purchasing decisions get made long before any one-to-one engagement happens. Unfortunately, many B2B organizations are still operating under outdated mental models.
Jun 28
Winning the Growth Game: What Top B2B Research Says About Client Growth—and How Lucrum Partners Helps You Execute It
In today’s B2B economy, growth is no longer about adding more reps or doubling down on outdated playbooks. Boards and investors are no longer impressed by size—they want strategy. The winners in today’s marketplace are those who execute buyer-aligned, insight-led, and performance-measured client growth strategies.
Jun 20
Is Your Sales Playbook Built for a Market That No Longer Exists?
Boards and investors may be sympathetic to market forces—tariffs, inflation, budget constraints—but they expect CEOs to create a plan to navigate around uncertainty and win. And "win" means something specific: ROI and shareholder value.
Too many B2B revenue teams are operating with playbooks that were built for a buying environment that no longer exists. If your sellers can't navigate the very disruptions you're paid to overcome, then your sales system isn't designed to win
Jun 19
