The modern marketplace is shifting, creating new opportunities for smaller, more agile firms to outperform their larger competitors.

The latest Gartner research on the DNA of top sales organizations highlights a fundamental shift in how leading companies drive...

Are your account management teams really relevant to your clients?

Applying Six Sigma Principles to Enhance B2B Sales Playbooks: Engaging Modern Executive Buyers In the evolving landscape of B2B sales,...

As we close out 2024, B2B sales metrics are sounding alarms. According to Corporate Visions, win rates for closed-won deals have dropped...

At Lucrum Partners, we specialize in helping emerging growth CEOs quickly scale their go-to-market strategies. We publish our annual...

67 percent of professionals believe they fall short in persuading executives to make immediate purchase decisions

Last week, the Federal Reserve announced a ½ point reduction in the interest rate, a move that, on the surface, seems beneficial for...

CEOs face an increasingly complex mandate: not just to lead their organizations, but to ensure long-term viability

In 2025, behavior science will greatly influence B2B seller coaching strategies.

The landscape of sales is evolving at a rapid pace. The intersection of technology, changing customer behaviors, and shifting market dynamic

With 45,000 open roles for senior revenue leaders, why is there such a high turnover for these executive roles?

Nearly two-thirds of CEOs did not have confidence in their teams' ability to execute the company's 2024 growth strategy. Why make it harder?

The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets and assumptions....

SiriusXM just announced a first-quarter drop of 445,000 subscribers. WOW! This staggering decline raises eyebrows and questions about the...

The revenue enablement evolution demands a paradigm shift: from mere order takers to proactive catalysts of seller action

In today's fast-paced business landscape, where competition is fierce and innovation is constant, the role of a B2B sales professional is mo

In the vast landscape of LinkedIn job postings, an intriguing trend emerges: over 2000 positions for Chief Revenue Officers (CROs) and...

Developing a strategic plan for go-to-market (GTM) teams to align around research involves several key steps to ensure that research insight

Sales leader (VP, SVP) tenure is at an all time low of just 17 months. Not long ago, the average tenure of a VP of sales was sitting at a...