private equity

Why Sales Leaders Face a Clear Mandate in 2025 to Invest in Sales Effectiveness as a Strategic Advantage

Brian Shea

Nov 253 min read

Why Sales Leaders Face a Clear Mandate in 2025 to Invest in Sales Effectiveness as a Strategic Advantage

As we close out 2024, B2B sales metrics are sounding alarms. According to Corporate Visions, win rates for closed-won deals have dropped...

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Avoiding the B2B Sales "Rake": How to Win Over Executive Buyers

Brian Shea

Sep 304 min read

Avoiding the B2B Sales "Rake": How to Win Over Executive Buyers

67 percent of professionals believe they fall short in persuading executives to make immediate purchase decisions

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Understanding the High Turnover in Executive Sales and Revenue Roles

Brian Shea

Jun 102 min read

Understanding the High Turnover in Executive Sales and Revenue Roles

With 45,000 open roles for senior revenue leaders, why is there such a high turnover for these executive roles?

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"The Truth About B2B Sales Best Practices: Are They Really BS?"

Brian Shea

May 303 min read

"The Truth About B2B Sales Best Practices: Are They Really BS?"

Nearly two-thirds of CEOs did not have confidence in their teams' ability to execute the company's 2024 growth strategy. Why make it harder?

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Unveiling the Significance of 2Q: A Crucial Phase for B2B Sales Revenue Success

Brian Shea

May 133 min read

Unveiling the Significance of 2Q: A Crucial Phase for B2B Sales Revenue Success

The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets and assumptions....

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Navigating the Maze: CEO Questions on Crafting Effective Go-to-Market Strategies

Brian Shea

Feb 295 min read

Navigating the Maze: CEO Questions on Crafting Effective Go-to-Market Strategies

In today's dynamic business landscape, crafting a robust go-to-market (GTM) strategy is paramount for the success of any company. As CEOs...

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Why Your Next Sales Leader Must Be Analytics-Driven: Insights for Founder-Led CEOs

Brian Shea

Feb 262 min read

Why Your Next Sales Leader Must Be Analytics-Driven: Insights for Founder-Led CEOs

As a #founder-led CEO, you've likely navigated numerous challenges in building and scaling your company. One pivotal moment arrives when...

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"Understanding the Difference: Short Term Growth Vs. Readiness to Scale for CEOs"

Brian Shea

Feb 124 min read

"Understanding the Difference: Short Term Growth Vs. Readiness to Scale for CEOs"

Scalable go-to-market (GTM) processes are strategies and frameworks designed to efficiently and effectively bring products or services to...

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Lucrum Partner's 2024 (non AI) GTM New Year's Predictions

Brian Shea

Nov 30, 20233 min read

Lucrum Partner's 2024 (non AI) GTM New Year's Predictions

Don't shoot the messenger. Our 2024 prediction for executive teams is to expect even more sales pipeline turbulence caused by increasing...

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Building Scalable B2B Go To Market Muscles

Brian Shea

Aug 16, 20233 min read

Building Scalable B2B Go To Market Muscles

"No Pain, No Gain" I don't believe that phrase came out of pipeline review or forecasting meetings. But perhaps it should have. Sales...

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Too many sales leaders have forgotten this childhood lesson

Brian Shea

Jul 25, 20232 min read

Too many sales leaders have forgotten this childhood lesson

We all remember the Tupperware "Shape-O" toy. It was a round puzzle that taught young children how to fit the right blocks into the right...

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"We've been managing the wrong sales metrics........"

Brian Shea

Jul 11, 20232 min read

"We've been managing the wrong sales metrics........"

In a recent revenue engine maturity workshop, or simply put, the "why aren't we scaling?" session, the infographic below served as the...

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Understanding the Spaghetti Bowl of Modern B2B Selling

Brian Shea

Jun 29, 20233 min read

Understanding the Spaghetti Bowl of Modern B2B Selling

LucrumPartners.co was founded on a single principle. Most emerging growth and founder led B2B firms don't have a playbook to effectively...

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Why Emerging Growth CEOs Need Andy Reid's Game Planning

Brian Shea

May 30, 20232 min read

Why Emerging Growth CEOs Need Andy Reid's Game Planning

NFL teams spend approximately 3-5% of their revenue in the form of research and development. The NFL R&D is their scouting departments....

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Can Private Equity Port Co's Be Like Mike?

Brian Shea

May 9, 20233 min read

Can Private Equity Port Co's Be Like Mike?

Some of us remember August 1991 debut of the "Be Like Mike" campaign. It was created by Gatorade, it featured a memorable jingle, and...

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Dear CEOs, if you want a rainmaker, invest in a sprinkler system not a CRO

Brian Shea

May 1, 20233 min read

Dear CEOs, if you want a rainmaker, invest in a sprinkler system not a CRO

Early stage CEOs make a strategic error when they hire a Chief Revenue Officer (CRO) too early. CRO's are a common executive function in...

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Private Equity Managers Shouldn't Pay for Last Seasons Performance

Brian Shea

May 1, 20232 min read

Private Equity Managers Shouldn't Pay for Last Seasons Performance

If you're a sports fan, you can likely remember a sports team who traded for or signed a high priced free agent star athlete. The...

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Has Private Equity shifted from a rocking market to rocky market?

Brian Shea

Apr 27, 20232 min read

Has Private Equity shifted from a rocking market to rocky market?

It's April 2023 and Anne Sraders from Fortune's Term Sheet just published "Private equity had a pretty resilient Q1, but the ‘risk is...

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