The latest Gartner research on the DNA of top sales organizations highlights a fundamental shift in how leading companies drive...

67 percent of professionals believe they fall short in persuading executives to make immediate purchase decisions

With 45,000 open roles for senior revenue leaders, why is there such a high turnover for these executive roles?

Nearly two-thirds of CEOs did not have confidence in their teams' ability to execute the company's 2024 growth strategy. Why make it harder?

The dreaded annual new sales budget process. The #CFO introduces the #GTM team with the following year growth targets and assumptions....

As a #founder-led CEO, you've likely navigated numerous challenges in building and scaling your company. One pivotal moment arrives when...

Creating a repeatable, winning revenue generating formula for B2B marketplaces is incredible hard for founder-led CEOs. In just the past...

Don't shoot the messenger. Our 2024 prediction for executive teams is to expect even more sales pipeline turbulence caused by increasing...

After reading "No Forms. No Spam. No Cold Calls" by #LataneConant, I am further convinced how detrimental obsolete organizational designs...

"No Pain, No Gain" I don't believe that phrase came out of pipeline review or forecasting meetings. But perhaps it should have. Sales...

We all remember the Tupperware "Shape-O" toy. It was a round puzzle that taught young children how to fit the right blocks into the right...

In a recent revenue engine maturity workshop, or simply put, the "why aren't we scaling?" session, the infographic below served as the...

LucrumPartners.co was founded on a single principle. Most emerging growth and founder led B2B firms don't have a playbook to effectively...

Early stage CEOs make a strategic error when they hire a Chief Revenue Officer (CRO) too early. CRO's are a common executive function in...

It's April 2023 and Anne Sraders from Fortune's Term Sheet just published "Private equity had a pretty resilient Q1, but the ‘risk is...

We've all read about how 2023 is going to hard for B2B sales organizations. The economic environment will create challenges that most...

According to Salary.com, Glassdoor.com and Indeed.com, the average salary for a Chief Revenue Officer hovers around $235,000 - $250,000...

Brian Shea, Principal, Lucrum Partners An increasing number of emerging growth B2B CEOs are considering ditching their internal sales...

In emerging growth B2B firms, CEOs, and often the other senior leadership team members, wear multiple hats including "sales leader". In...

Every sales manager remembers the famous Glengarry Glen Ross quotes including "Let's talk about something important! Put that coffee...